A Digital Magazine Campaign & Branding
Her Campus - Valentino Collaboration
CLIENT: Valentino Beauty, Her Campus Media HQ, Her Campus Magazine at Cal Poly, San Luis Obispo
DELIVERABLES: Creative Direction, Photography, Graphic Design, Social Strategy
I had the opportunity to collaborate with Valentino Beauty to create and execute a luxury fragrance giveaway campaign. I led the creative direction for the photoshoot and facilitated the campaign, which was featured across Her Campus HQ and HCCP social channels, as well as on event signage to promote the campaign.
Blending the European essence of the Valentino brand with floral elements to highlight the specific fragrances, our rustic and film-inspired promotion was a success.
Her Campus - Brand Design
DELIVERABLES: Logo Design, Brand Identity, Graphic Design
CLIENT: Her Campus Magazine at Cal Poly, San Luis Obispo
I took on the exciting challenge of conceptualizing and developing the entire brand toolkit for this magazine from the ground up. I meticulously crafted a cohesive and memorable direction that reflects the essence of the publication for both digital and physical output.
Drawing inspiration from the media company’s logo, I wanted to create a visual brand that was still recognizable in affiliation with the company, but also more modern and personalized to the Cal Poly, San Luis Obispo location.
Her Campus HQ Media Branding
Her Campus Cal Poly Branding
