DELIVERABLES: Creative direction, Art Direction, Copy Writing, Graphic Design

I developed a case study to bring a memorable campaign to a luxury brand. I combined winter-focused, editorial-style photography with humorous elements to create a juxtaposition that has eye-catching intrigue while staying true to Nordstrom’s refined identity.

The goal was to create something that stands out amidst a highly populated industry. This highlighted the comfort of Nordstrom’s winter wear through the concept of “cozy, chic, and unexpected” - adding a touch of lighthearted fun through polished images and coordinating copy.