ASK: Develop a seasonal campaign for a luxury brand that stands out in a highly saturated industry. Highlight the comfort of Nordstrom’s winter wear through polished imagery and cohesive copy.

DELIVERABLES: Established a campaign that embodied "cozy, chic, and unexpected," pairing winter-focused, editorial-style photography with subtle humor. Created an unexpected juxtaposition that added a touch of lighthearted fun while generating eye-catching intrigue and staying true to Nordstrom's refined identity.